Transform Campaign Briefs Into Intelligent Media Strategies
Creating a media plan is both an art and science. With over 500,000 parameters, generating effective strategic plans is a heavy lift for even the most experienced media planner.
PlanX converts campaign briefs, historical plans, performance data, audience intelligence, and organizational knowledge into explainable, optimized media recommendations.
From weeks of fragmented planning work to hours of assisted strategic decisioning. A consistent approach to determining:
- What is my funnel level strategy given the brief’s KPIs?
- How do I allocate budget optimally across a wide array of media channels, digital and traditional?
- How can I feel comfortable that I will reach the right audiences?
Save Time
25 to 40%
Per Campaign Brief
Institutional Intelligence
Capture how your best strategists think — and operationalize it at scale.
Explainable Recommendations
Every recommendation includes rationale, assumptions, confidence scoring, and optimization logic.
Scenario Modeling
Evaluate strategic tradeoffs across channels, budgets, audiences, KPIs, and performance objectives.
Workflow Compression
Collapse fragmented planning workflows into a unified operational system.
Data-Native Planning
Leverage historical plans, performance signals, audience intelligence, and business constraints simultaneously.
Campaign Brief Processing
Upload or leverage an agent to pick up a new campaign brief, “read” and synthesize key data points, mapping to your master data model automatically. This key artifact includes KPIs, budget, dates, textual information on key audiences, demographic, psychographic, and brand related data. The formats vary and typically some data is structured while other data is unstructured. Doesn’t matter what it looks like, our models will de-noise and clean up the document to enable processing of key data. We then present the extracted data back to you, alongside the original doc, now in PDF form, for you to quickly validate.
Audience Strategy
Our model incorporates any and all types of performance and historical data to enable robust scenario building. First, we provide an audience level strategy which can be adjusted, with breakdown of budget by segment.
Funnel Level Strategy
View performance data visually to adjust potential reach and frequency. Once you are comfortable with the funnel level strategy, with full transparency, the model generates the best possible media plan, taking into account hundreds of thousands of parameters. You have the ability to make adjustments while still honoring brief constraints such as budget, dates, and other key parameters. Review the plan’s grading to understand how well it adheres to system recommendations based on prior performance metrics.
Media Planning
From here you can hone the plan, review it in a flowchart report, pivot by any parameter with ease. View data quarterly, monthly, and export.