The Centerboard Platform for Advertising
Creating a media plan is both an art and science. With over 500,000 parameters, generating effective strategic plans is a heavy lift for even the most experienced media planner.
- What is my funnel level strategy given the brief’s KPIs?
- How do I allocate budget optimally across a wide array of media channels?
- How can I feel comfortable that I will reach the right audiences?
Save Time
25 to 40%
Per Campaign Brief
We offer specialized AI agents trained on ad agency processes, including:
Campaign Brief Agent
Upload or leverage an agent to pick up a new campaign brief, “read” and synthesize key data points, mapping to your master data model automatically. This key artifact includes KPIs, budget, dates, textual information on key audiences, demographic, psychographic, and brand related data. The formats vary and typically some data is structured while other data is unstructured. Doesn’t matter what it looks like, our models will de-noise and clean up the document to enable processing of key data. We then present the extracted data back to you, alongside the original doc, now in PDF form, for you to quickly validate.
Strategy Agent
Our ML model incorporates any and all types of performance and historical data to enable robust scenario building. First, we provide a funnel level strategy which can be adjusted. View performance data visually to adjust potential reach and frequency. Once you are comfortable with the funnel level strategy, with full transparency, our private AI / ML model generates the best possible media plan, taking into account hundreds of thousands of parameters. You have the ability to make adjustments while still honoring brief constraints such as budget, dates, and other key parameters.
Media Planning Agent
From here you can hone the plan, review it in a flowchart report, pivot by any parameter with ease. View data quarterly, monthly, and export.
Agentic Workflows & Agents
Connect your agents with each other and with other systems in your ecosystem to create dynamic cross platform workflows with built in approvals and check points. Reimagine what work looks like at your organization by making new connections and by making data available to consume intelligently in new ways.
Ready to transform your business with intelligent agentic AI?
Connect with our team to discuss your needs.